Winning the Hearts of Gen Z Consumers
Opeepl Youth Pulse, Wave 2 (May, 2024)
Wave 1 of Opeepl’s Youth Pulse challenged some notions about Gen Z, such as being highly socially conscious and value-driven in their consumption. Wave 2 reveals the latest developments in the Gen Z consumer landscape and delves even deeper into understanding this demographic. This 49-page report, packed with actionable insights, will help you in the journey to winning the hearts of Gen Z consumers.
Download your copy:
Fill out the form below to get the Opeepl Youth Pulse, Wave 2, report.
Youth Pulse Study
As Gen Z and young millennials (15-27-year-olds) become the largest consumer segment in global markets, it is crucial for businesses to understand this audience’s values, beliefs, and behaviours to adapt to the evolving consumer landscape.
Youth Pulse is a bi-annual study that delivers the latest trends and developments in the young consumer market. Using our unique mobile Dynamic Sampling technology, we reach youth directly on the device they use every day—their smartphones.
Get additional Gen Z insights
Presentation to Your Team
Our insights consultants can present the most compelling and relevant Youth Pulse findings for your team to inspire a deeper conversation about Gen Z and how to best connect with them.
Book a time, and we will get in touch to hear which findings interest you for a team presentation.
In the presentation, our insights consultants can focus on:
✅ Specific category or brand(s) within the Fashion, Personal Care, Food, Non-Alcoholic Beverages, and Alcoholic Beverages categories
✅ Country-specific insights for DE, FR, IT, SP, or UK
✅ Specific topic of your interest (sustainability, brand boycotts, social media usage, etc.)
The offer is free of charge.
Watch our Webinar Recording on Demand
Missed our webinar 'Winning the Hearts of Gen Z Consumers,' which we held in June 2024? Watch the recording whenever it suits you.
Webinar 'Winning the Hearts of Gen Z Consumers'
What are the latest developments in the Gen Z consumer landscape, and what actions should businesses take to win the hearts of Gen Z?
In this webinar, our CEO, Morten Korch-Haahr, and our Lead Research Analyst, Frederik Ejsing-Thomsen, walk you through the most interesting findings of the Opeepl Youth Pulse, Wave 2.
Gain insights into:
✅ Main shifts in Gen Z media behaviour
✅ Why the sustainability agenda does not work on Gen Z
✅ Brand boycotts and what to do if you get boycotted
✅ Gen Z preferred brand and purchase drivers
Explore Youth Pulse, Wave 2, findings for your category
Access category-specific reports to get Gen Z insights relevant for your industry.
