Cases
See how we have helped other clients get closer to their audiences via actionable insights. Are you next?
Consumer Insights to Support Health & Nutrition Journey
"We have worked with Opeepl for many years on a number of projects. We firmly believe that your methodology is good. The process is quick and easy, and overall, we are very happy with our collaboration.
This project ran very smoothly. Since it was a multi-country study across several markets, we chose a full-service approach where Opeepl provided translations and setup of questionnaires, and did the data analysis and reporting."
Mikkel Andersen
Global Category Manager, Bread Category & Global Lead for the Health and Nutrition Journey
Consumer Segmentation to Inform Local Go-to-Market Strategies
“It was a very good process working with Opeepl. Your team is very competent from a technical perspective, but at the same time being able to understand the output that we wanted at the end of the day and helping us towards that goal.
We primarily relied on the report provided by Opeepl to define relevant activation and channel strategies for each high-affinity segment, and whenever we saw the need to deep dive further into the data and findings, your team was very helpful at providing further details and perspectives.“
Emily Marie Yatman
Orchestration Director
Testing Visuals in a Young Audience
“It was a great experience working with Opeepl. You were able to reach very well and very fast our specific target audience, kids aged 10 to 18 years. I set the project up as a DIY, but whenever I had questions, you were quick to respond and to assist me. It's been a pleasure to work with you.”
Corina Letcu
Innovation Experiment Lead
Category Assessment Amidst a Pandemic
“The Covid-19 pandemic and nationwide lockdown in the UK, significantly impacted the shopping behaviour of many consumers, for whom a fresh, sweet pastry was a habit. We wanted to quickly identify the attitude towards purchasing of such pastries and draw comparisons between the pre-, during- and post-lockdown times. Thanks to Opeepl’s agility in setting up and launching the survey, not only did we receive the results within a few hours but we were also able to make informed recommendations to our retail partners.”
Paulina Górska
Marketing Manager
Pre/Post Brand Tracking Metrics to Measure Campaign Effects
“We were looking for a partner to help us reach some tough audiences - university students. Our marketing team had done a lot of work to target students and we wanted to get some pre and post brand metrics to understand the impact of all of our activities. The survey activities were only focused on specific university areas across Italy, so we had to be even more targeted. Opeepl were capable of targeting these areas and get enough respondents. The sample and speed was great - I was very impressed with how quickly they did achieve."
Liam Laville
Global Insights Controller
Mobile-First Brand Tracking with Better Sample Quality
“Opeepl’s Dynamic Sampling approach is our opportunity as an FMCG brand to survey consumers in a situation that is closer to the state-of-mind they are in when buying our products. That and being conscientious about not driving survey fatigue through long or difficult questionnaires is the best way to ensure sample representation. As with all other sampling, mobile research and Dynamic Sampling approach requires high diligent quality reassurance and strict standards of operation, which for us is an area, where Opeepl deliver significantly above market standards for similar services.”
Jesper Kvisgaard
CCI Director
Directing top-funnel tactics with brand tracking insights
“The results of the brand tracker are discussed in our brand teams and the data has a direct impact on our tactics, choice of media, etc. That is why these insights are so important; without measuring our brand we wouldn’t have any reference points to evaluate if our efforts make a difference.”
Andre Stahmer
CCO
Benchmarking brand awareness and consumer thesis testing
“Working with Opeepl has been our way to keep tabs on our awareness in the market, and to evaluate the success of our brand building efforts over several years and campaigns. Both the self-serve and assisted surveying options have helped us a lot across different stages of our awareness tracking maturity, and as an extra kicker we've also been able to use Opeepl's polling system to track the competitive landscape in some of our core product categories."
Bjørn Seaton
CMO
Pursuing category captaincy with retailers
“We came to Opeepl with a clear research idea, but after some in-depth conversations about our business challenges and expert suggestions by the Opeepl team we agreed to run a two-phase project to best meet our needs. Even though it extended the project timeline, the end solution was right for us.”
Yannick Vermeulen
Category Manager
Early Concept Testing to Reduce Time-to-Market
Nestlé used the results to decide which concepts to focus on going forward in the concept development process and which concepts to discard. Furthermore, the standardised early stage concept testing has become an internal standard to evaluate all future concepts before going into later stages of concept development.
