Winning the Hearts of Gen Z Consumers: Food Category
Opeepl Gen Z Tracker, Wave 2 (May, 2024)
This 37-page report, packed with actionable insights, reveals the latest developments and trends in the Gen Z consumer landscape when it comes to their food purchases. See how brands like Ben & Jerry's, Beyond Meat, Burger King, Danone, Dr. Oetker, Lay's, M&Ms, McDonald's, Nutella, and Oatly, are performing among Gen Z. Download your guide to winning the hearts of Gen Z consumers now!
Download your copy:
Fill out the form below to get the Opeepl Gen Z Tracker, Wave 2, report for the food category.
Opeepl Gen Z Tracker
As Gen Z becomes the largest consumer segment in the global markets, it is crucial for businesses to understand this audience’s values, beliefs and behaviours in order to adapt to the changing consumer landscapes.
Opeepl Gen Z Tracker is a bi-annual study, providing the latest trends and developments in the Gen Z consumer landscape.
With our unique mobile Dynamic Sampling technology, we catch Gen Z right on the device they use every single day - their smartphones.
Explore Gen Z Tracker, Wave 2
Presentation to Your Team
Our insights consultants can present the most compelling and relevant Gen Z Tracker findings for your team to inspire a deeper conversation about Gen Z and how to best connect with them.
Book a time, and we will get in touch to hear which findings interest you for a team presentation.
In the presentation, our insights consultants can focus on:
✅ Specific category or brand(s) within the Fashion, Personal Care, Food, Non-Alcoholic Beverages, and Alcoholic Beverages categories
✅ Country-specific insights for DE, FR, IT, SP, or UK
✅ Specific topic of your interest (sustainability, brand boycotts, social media usage, etc.)
The offer is free of charge.
Watch our Webinar Recording on Demand
Missed our webinar 'Winning the Hearts of Gen Z Consumers,' which we held in June 2024? Watch the recording whenever it suits you.
Webinar 'Winning the Hearts of Gen Z Consumers'
What are the latest developments in the Gen Z consumer landscape, and what actions should businesses take to win the hearts of Gen Z?
In this webinar, our CEO, Morten Korch-Haahr, and our Lead Research Analyst, Frederik Ejsing-Thomsen, walk you through the most interesting findings of the Opeepl Gen Z Tracker, Wave 2.
Gain insights into:
✅ Main shifts in Gen Z media behaviour
✅ Why the sustainability agenda does not work on Gen Z
✅ Brand boycotts and what to do if you get boycotted
✅ Gen Z preferred brand and purchase drivers
Get more out of our Gen Z Tracker
Customised Insights Report
We can customise the Gen Z Tracker, Wave 2, report to best fit the needs of your company/brand and answer your most pressing questions about this generation.
Reach out to us on contact@opeepl.com if you are interested in getting a customised report.
Your Feedback for Continued Research
Curious about a topic that is not included in this report? Let’s keep digging. We can answer the outstanding questions you may still have about this generation in the next Gen Z Tracker waves.
Book a 15-minute call to provide your feedback on topics you would like to see in future waves.