Research types

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We are your gateway to quantitative consumer insights with a wide selection of standard products and bespoke project capabilities

Purple speech bubbles with white letters "A" and "B" overlap, symbolising advertising creative test.

Advertising creative test

Brand tracking

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Campaign effectiveness

Four purple geometric shapes on a white background: a rounded square, triangle, circle, and pentagon. It symbolises category mapping.

Category mapping

Purple decision tree diagram with lines connecting checkmark and cross symbols. Central path shows progression, symbolising category purchase tree..

Category purchase tree

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Claims testing

Concept idea qualification

A purple hand icon points between a checkmark in a circle on the left and a cross in a circle on the right, symbolizing concept testing..

Concept test

A purple pie chart icon divided into three sections, each with a simplistic human figure, representing consumer segmentation and demographics.

Consumer segmentation

Purple icon with a heart shape connected by a dotted line to a circle resembling a person. Represents a consumer journey.

Customer journey mapping

Overlapping pink and purple circles on a white background create a dark blue intersection. The simple design conveys a sense of connection and interaction.

Market assessment

Purple milk carton icon on a white background, featuring a simple, geometric design. It symbolises package testing.

Package test

A purple icon of stacked horizontal bars resembling coins, with a euro symbol in a circle on the right, represents pricing study..

Pricing study

Three purple silhouettes with speech bubbles and a heart above, symbolising usage and attitude study.

Usage And Attitude Study

Purple plus sign on a white background. The symbol is bold and centrally positioned, symbolising bespoke framework..

Bespoke framework