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New Consumer Reality

Assess - Adjust - Validate

See how fresh pastry producer Lantmännen Unibake UK changed and validated their product offering to a new consumer reality.

Customer Cases


Nestlé’s Global Ice Cream R&D Unit wanted to speed up the process of evaluating and qualifying early stage concepts globally in order to streamline the process from idea to market.

Just Eat

See how we helped the Just Eat Marketing team conduct a pre/post dip analysis to understand whether their student activities in Italy were generating any brand warmth/buzz.


Danone-Aqua in Indonesia tested key visuals and headlines for their international ad campaign in order to understand which ones were the most appealing to their targeted consumers.

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