Modern sampling approach

We sample consumers where they already are: on their smartphones

Target your specific audience

We engage directly with app users on survey participation and incentivization, and because it requires no sign up, you can reach a larger consumer group than opt-in to panels. With a pool of more than 800 million consumers globally, you can filter and target audiences, even with incident rates down to 1%.

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Sample all your markets

Hard-to-reach markets are markets difficult to sample through panels simply because it is challenging to recruit panel members. However, we all have a smartphone in our pocket and that is what we make your advantage.

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One methodology worldwide

Research your markets using one, uniform methodology. This does not only simplify your project management, it also heightens the comparability in the data collected making your analysis easier and your time-to-market shorter.

Mobile Dynamic Sampling

Learn more about Dynamic Sampling in this short video. Discover how our innovative approach can provide you with a cutting edge in three specific areas.

How it works

We recruit respondents on social media and through offer walls in smartphone apps. They are incentivized by an instant reward related to where they are recruited, e.g. extra coins in a game as illustrated below. We collect no personal information about the respondent which is why we can recruit respondents that would never sign up to a panel. During the sample and before your survey data is delivered or analyzed, we run a series of data quality checks to make sure the survey data is valid.

We verify that respondents fulfill target audience criteria
Respondents participating complete the survey via our mobile interface
Respondents are rewarded instantly for participating
We incentivize respondents in apps and on social media by offering them instant rewards, e.g. app upgrades
Consumers that are outside of the target audience are filtered out

We never compromise on data quality

With us, data quality is our highest priority as we know that the validity of your survey results determines the value of your market research. That begins with our expert guidance on your questionnaire and carries into the quality assurance measures build into our sampling technology.

Questionnaire design check

You get answers as you ask the old saying goes. We run a quality check on all questionnaires before sampling launch to ensure it does not bias respondents or leave important aspects untouched. We also offer consultancy on research framework and questionnaire development to keep it concise and realistic.

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Automated open answer check

If your survey has open answers, we make sure to filter out respondents who, say, share a tale of a pink elephant when you ask about their latest online shopping experience.

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Confirmed target criteria

This quality measure ensures that your target criteria is met; respondents are in the right geography, languages, and they pass your screening questions.

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Sanity check questions

Another measure to filter out bogus answers is to include sanity check questions. We do that randomized in all surveys.

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Confirmed background data

We make sure your respondents' demographic basics are valid. This helps to ensure the quality your segmentation analysis.

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Duplicate control

We use advanced software to prevent duplicate respondents, so you can trust that your respondents are individual consumers.

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Survey completion time

We calculate a realistic time span for truthful survey completion based on the amount of questions and their complexity. Respondents that complete the survey out of this range are filtered out of your data as their replies are unlikely to be valid.

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Lean & intuitive interface

Respondents should never be in doubt of what you are asking them to do, how to reply to a question, or what elements in their view is related to your question. Thus, our survey platform interface is intuitive with a lean design that we continuously improve to the newest UX standards to make sure your survey is presented unbiased.

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Dynamic Sampling compared to panels

Dynamic Sampling

vs

Panels


Real consumers

Unlimited flow of normal consumers gives you a fresh sample, per study

Both manual & automated quality checks ensure high-quality data

Over-surveyed panelists are not a credible representation of the world

Difficult audiences

Swiftly reaches difficult audiences down to 1%

We gather insights directly from the consumers, and save our customers on costs

Only getting harder & more expensive to reach niche consumers

Quality

Over-exposure & multisourcing drastically reduces data quality

Cost competitive

Mobile-first interface means professionally presented & intuitive survey

Middleman, who builds margins into prices. Research is unnecessarily expensive

Mobile-first

Using the same methodology in every market = comparable results across countries

Majority of surveys meant for laptops are being taken on smartphones anyway

True global coverage

Subcontracted panelists & mixing methodologies means unreliable comparisons

Explore the difference Dynamic Sampling makes for CO-RO

“Opeepl’s Dynamic Sampling approach is our opportunity as an FMCG brand to survey consumers in a situation that is closer to the state-of-mind they are in when buying our products. That and being conscientious about not driving survey fatigue through long or difficult questionnaires is the best way to ensure sample representation. As with all other sampling, mobile research and Dynamic Sampling approach requires high diligent quality reassurance and strict standards of operation, which for us is an area, where Opeepl deliver significantly above market standards for similar services.”

Portrait of Jesper Kvisgaard

Jesper Kvisgaard
CCI Director

CO-RO logo color

Curious to learn more?