Guide to great mobile research visuals

What to expect

The quality of the visuals in your consumer research directly impact how many respondents will complete your survey and the quality of the results.

Visual quality is determined by three factors:

• Resolution

• Cropping

• Consistency

Furthermore, nowadays, online surveys are usually replied to from a smartphone and it is crucial to take this into account to provide the best user experience - and representation of your brand - for your respondents.

In this guide, we show you what to do and what really not to do when it comes to research visuals, so you have a checklist for your next creative test survey.