Why consumer panels do not work anymore
(and what to do about it)
What to expect
In this e-book we walk you through the evolution of sampling for consumer research and why the solution to consumer panels' shortcomings is mobile sampling. We also guide you on how to shift from your current panel setup to mobile sampling, including mitigating the risk and organizational challenges a change in methodology might cause.
The guide is split into 7 chapters:
The evolution of sampling
Why panels do not work anymore
Evolve your market research to the mobile world
8 quality measures in mobile sampling that ensure your data validity
Overcoming organizational skepticism: the truth vs stability paradox
Taking the leap
5 things to consider if you do not go mobile
Find out more about consumer panels and mobile research
The limitations of survey panels
For many years survey panels were brands' best option for survey-based research. But it is becoming increasingly clear that panels have out-lived their roles and new, innovative approaches to consumer research will become the new industry standard for consumer research. In this post we take a look at why panels do not work anymore and what is next for consumer surveys.
Your online survey is likely taken on a mobile device
A rapidly increasing share of quantitative market research surveys are taken via smartphones. It is a natural development in a world that is becoming increasingly mobile in every aspect. The planning and designing of your market research studies need to take this into account.