Understanding Gen Z: Personal Care
Opeepl Youth Pulse, Wave 1 (Oct, 2023)
Tailored for the personal care industry, this report gives you insights into Gen Z consumers' preferred brands and purchase drivers in the category.
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Opeepl Youth Pulse
As Gen Z and young millennials (15-27-year-olds) become the largest consumer segment in global markets, it is crucial for businesses to understand this audience’s values, beliefs, and behaviours to adapt to the evolving consumer landscape.
Youth Pulse is a bi-annual study that delivers the latest trends and developments in the young consumer market. Using our unique mobile Dynamic Sampling technology, we reach youth directly on the device they use every day—their smartphones.