Understanding Gen Z: Fashion

Opeepl Gen Z Tracker, Wave 1 (Oct, 2023)

Tailored for the fashion industry, this report gives you insights into Gen Z consumers' preferred brands and purchase drivers in the category.

Download your copy:

Fill out the form below to get the Opeepl Gen Z Tracker, Wave 1, report for the fashion industry.

Opeepl Gen Z Tracker

As Gen Z becomes the largest consumer segment in the global markets, it is crucial for businesses to understand this audience’s values, beliefs and behaviours in order to adapt to the changing consumer landscapes.

Opeepl Gen Z Tracker is a bi-annual study, providing the latest trends and developments in the Gen Z consumer landscape.

With our unique mobile Dynamic Sampling technology, we catch Gen Z right on the device they use every single day - their smartphones. 

Watch our webinar recording on demand

Missed our webinar 'Understanding Gen Z: Navigating New Consumer Landscapes,' which we held in February 2024? Watch the recording whenever it suits you.

Webinar 'Understanding Gen Z: Navigating New Consumer Landscapes'

In this webinar, our CEO, Morten Korch-Haahr, and our Lead Research Analyst, Frederik Ejsing-Thomsen, walk you through the most interesting findings of Opeepl Gen Z Tracker, Wave 1, and explain the main implications for brands aiming to stay on the Gen Z radar.

Explore additional Gen Z Tracker data

You can explore specific insights that piques your interest in the online dashboard of our Gen Z Tracker, Wave 1. Book a convenient time with one of our insights consultants to get access.

In the dashboard you can discover:

  • Gen Z insights by country

  • Gen Z insights by gender

  • Gen Z insights by age groups

  • Detailed data on each brand

  • And more.

Discover more Gen Z insights

5 Trends in Gen Z Media Behaviour

Generation Z is a powerful group in the constantly changing media landscape. Armed with smartphones and a digital-first mindset, they redefine the way people consume and create media.

Explore the five key trends for 2024 in Gen Z media behaviour, as revealed by Opeepl's Gen Z Tracker, Wave 1, survey.