Understanding Gen Z
Opeepl Youth Pulse, Wave 1 (Oct, 2023)
The report gives you insights into Gen Z consumer confidence, attitudes and worries, popular media channels, trending brands & purchase drivers across different categories.
Download your copy:
Fill out the form below to get the Opeepl Gen Z Tracker, Wave 1, report.
Youth Pulse Study
As Gen Z and young millennials (15-27-year-olds) become the largest consumer segment in global markets, it is crucial for businesses to understand this audience’s values, beliefs, and behaviours to adapt to the evolving consumer landscape.
Youth Pulse is a bi-annual study that delivers the latest trends and developments in the young consumer market.
Using our unique mobile Dynamic Sampling technology, we reach youth directly on the device they use every day—their smartphones.
Explore Youth Pulse, Wave 1
Watch our webinar recording on demand
Missed our webinar 'Understanding Gen Z: Navigating New Consumer Landscapes,' which we held in February 2024? Watch the recording whenever it suits you.
Webinar 'Understanding Gen Z: Navigating New Consumer Landscapes'
Why is Gen Z important, and what is important to Gen Z?
In this webinar, our CEO, Morten Korch-Haahr, and our Lead Research Analyst, Frederik Ejsing-Thomsen, guide you through the most intriguing findings of the Opeepl Youth Pulse, Wave 1.
They also delve into the primary implications for brands seeking to remain on Gen Z radar.
Get additional Youth Pulse, Wave 1, data
You can explore specific insights that piques your interest in the online dashboard of our Youth Pulse, Wave 1. Book a convenient time with one of our insights consultants to get access.
In the dashboard you can discover:
Gen Z insights by country
Gen Z insights by gender
Gen Z insights by age groups
Detailed data on each brand
And more.
Explore Youth Pulse, Wave 1, findings for your category
Access category-specific reports to get Gen Z insights relevant for your industry.
