Opeepl Youth Pulse
As Gen Z and young millennials (15-27-year-olds) become the largest consumer segment in global markets, it is crucial for businesses to understand this audience’s values, beliefs, and behaviours to adapt to the evolving consumer landscape.
Youth Pulse is a bi-annual study that delivers the latest trends and developments in the young consumer market. Using our unique mobile Dynamic Sampling technology, we reach youth directly on the device they use every day—their smartphones.
Explore Youth Pulse, Wave 1, data in an online dashboard
Discover specific insights that piques your interest in the online dashboard of our Youth Pulse Study, Wave 1 (Oct, 2023). Book a convenient time with one of our insights consultants to get access.
In the dashboard you can explore:
Gen Z insights by country (IT, SP, UK, FR, DE)
Gen Z insights by gender
Gen Z insights by age groups
Detailed data on each brand
And more.
Brand & categories you can explore
Below you can see the list of categories and brands we investigated in Youth Pulse Study, Wave 1 (Oct, 2023).
Food & Beverages
See how Gen Z perceives and consumes:
Beyond Meat
Cheetos
Coca-Cola
Lay’s
Monster Energy
Pepsi
Red Bull
Skittles
Starbucks
Tyrell’s
Personal Care
See how Gen Z perceives and consumes:
Dove
Fenty Beauty
Glossier
L'Oréal
Milk
Nivea
Sephora
The Body Shop
The Ordinary
Tree Hut
Fashion
See how Gen Z perceives and consumes:
ASOS
Balenciaga
Christian Dior
H&M
Patagonia
SHEIN
The North Face
Uniqlo
Urban Outfitters
Zara