Opeepl Youth Pulse

Opeepl Youth Pulse

As Gen Z and young millennials (15-27-year-olds) become the largest consumer segment in global markets, it is crucial for businesses to understand this audience’s values, beliefs, and behaviours to adapt to the evolving consumer landscape.

Youth Pulse is a bi-annual study that delivers the latest trends and developments in the young consumer market. Using our unique mobile Dynamic Sampling technology, we reach youth directly on the device they use every day—their smartphones.

Explore Youth Pulse, Wave 1, data in an online dashboard

Discover specific insights that piques your interest in the online dashboard of our Youth Pulse Study, Wave 1 (Oct, 2023). Book a convenient time with one of our insights consultants to get access.

In the dashboard you can explore:

  • Gen Z insights by country (IT, SP, UK, FR, DE)

  • Gen Z insights by gender

  • Gen Z insights by age groups

  • Detailed data on each brand

  • And more.

Brand & categories you can explore

Below you can see the list of categories and brands we investigated in Youth Pulse Study, Wave 1 (Oct, 2023).

Food & Beverages

See how Gen Z perceives and consumes:

  • Beyond Meat

  • Cheetos

  • Coca-Cola

  • Lay’s

  • Monster Energy

  • Pepsi

  • Red Bull

  • Skittles

  • Starbucks

  • Tyrell’s

Personal Care

See how Gen Z perceives and consumes:

  • Dove

  • Fenty Beauty

  • Glossier

  • L'Oréal

  • Milk

  • Nivea

  • Sephora

  • The Body Shop

  • The Ordinary

  • Tree Hut

Fashion

See how Gen Z perceives and consumes:

  • ASOS

  • Balenciaga

  • Christian Dior

  • H&M

  • Patagonia

  • SHEIN

  • The North Face

  • Uniqlo

  • Urban Outfitters

  • Zara