Eco-awareness in post-covid Middle East & APAC

What to expect

With the pandemic slowly releasing its grip in some regions, the global agenda is starting to shift back to discussing sustainability: reduction of greenhouse gas emissions, limiting food waste, in-creased use of renewable energy sources, etc.

Recently the US President Joe Biden hosted a climate roundtable inviting 40 countries to discuss initiatives to reach the 2030 goal of halving greenhouse gas emissions following the US’ re-entry into the Paris agreement. Two moves by the government that puts climate change and limiting environmental im-pact in top-of-mind once more.

But having the pandemic taking up the global spotlight means less capacity for handling environmental issues for consumers. Or not?We surveyed the consumers’ eco-awareness in Saudi Arabia, Lebanon, United Arab Emirates, Egypt, Vietnam, Philippines and Indonesia to find out how they feel:

• Do they consider themselves eco-aware?

• Who has the responsibility to make sure our consumption becomes sustainable?

• What role does eco-friendliness play in the consumers' choices and day-to-day reflections?