Hard-to-reach markets
Reach geographies that are otherwise difficult to sample with us
We work with
Truly global sampling covers 150 markets
Hard-to-reach markets are challenging to sample through traditional panels due to difficulties in recruiting panel members. However, the opinions of consumers in these markets are just as valuable as those in any other, making it essential to include them in your market research.
This is where our sampling approach proves effective: using our proprietary Dynamic Sampling technology, we sample ‘live’ and reach both large and small audiences, anywhere. Through this mobile sampling method, we enable brands to gather consumer insights across all markets and target groups.
We have unique consumer reach
We sample in any country in the world, including otherwise hard-to-reach markets.
Sampling examples include:
600 drinkers of soft drinks in Trinidad & Tobago in 30 days
200 consumers aged 15-24 who drink cola-flavoured drinks at least monthly in Saudi Arabia in 6 days
314 consumers who drink soft drinks in Réunion in 2 weeks
Category knowhow and experience
We deliver insights for clients in multiple regions & countries around the globe:
Market profiling
Concept testing
Brand tracking
Etc.
Former projects we have done in this segment include
Claim test
Testing slogan variants for a new waffle variant among cookie-enjoying consumers in Mongolia.
Usage and attitude study
Measuring the familiarity and perception of a list of 15 ingredients per market (a mix of local and regional ingredients) among 18-45 years-old females in Greater Cairo Regional Unit and Alexandria Regional Unit in Egypt.
Package test
Testing the design, colors and claims among moms with infants for an IMF producer in Mauritius.