Gen Z (12-27 y.o)
Engage Gen Z where they spend their time: on their smartphones
Capturing Gen Z in a fast-paced world
Gen Z live a life in the fast lane as consumers, quickly evolving their preferences and aspirations to new trends and beliefs.
It is essential for consumer brands to track these developments in order to offer Gen Z products and services that they considers relevant.
But Gen Z is difficult to reach through static panels. That is where our mobile sampling approach comes in handy: by offering respondents incentives relevant for them in the moment in the apps they already use, we can sample 12-27 year olds anywhere in the world.
Youth Pulse Study
As Gen Z and young millennials (15-27-year-olds) become the largest consumer segment in global markets, it is crucial for businesses to understand this audience’s values, beliefs, and behaviours to adapt to the evolving consumer landscape.
Youth Pulse is a bi-annual study that delivers the latest trends and developments in the young consumer market. Using our unique mobile Dynamic Sampling technology, we reach youth directly on the device they use every day—their smartphones. Markets tracked: Germany, France, Italy, Spain and the United Kingdom.
We have unique consumer reach among Gen Z
We sample 12-27 y.o. in any country in the world. Sampling examples include:
500 students doing a holiday job/seasonal work in 2 days in the Netherlands
1,400 Gen Zs ahead of a new cellphone release in 3 weeks in UAE, Saudi Arabia, Italy, India, UK, Spain, Germany and France
5,000 young men for a global IT and software company in 3 weeks in the US
1,500 18-23 y.o. for a global alcoholic beverages company in less than a week in Australia, Brazil, Canada, UK and USA
Category knowhow and experience
We deliver Gen Z insights for clients in multiple regions and countries around the globe:
Customer journey mapping
Claims test
Package test
Usage and attitude study
Brand trackers
Etc.
Actionable Gen Z insights delivered to
“We had a great experience working with Opeepl for consumer feedback on our creative design. They were able to assist us from end-to-end from concepting through final delivery and were extremely flexible even with our expedited timelines. The insights provided from the research and reporting were crucial to our decision-making process."
Michael Lee
Brand Director
“We were looking for a partner to help us reach some tough audiences - university students. Our marketing team had done a lot of work to target students and we wanted to get some pre and post brand metrics to understand the impact of all of our activities. The survey activities were only focused on specific university areas across Italy, so we had to be even more targeted. Opeepl were capable of targeting these areas and get enough respondents. The sample and speed was great - I was very impressed with how quickly they did achieve."
Liam Laville
Senior Insight Manager
