Guide to conducting market research among youth: Best practices
What to expect
15-27 y.o. consumers are at the forefront of emerging cultural and consumer trends. As tech-savvy digital natives, they are transforming not only media and e-commerce but also the market research landscape.
Our recent research reveals that 71% of 15-27 y.o. have never been a part of a survey panel, presenting market research professionals with the challenge of reaching and engaging this demographic for consumer insight studies.
In this guide, you’ll learn about the best practices for engaging youth in consumer surveys, including:
Preferred contact methods for inviting youth to participate
Preferred devices for completing surveys
Motivation to participate and the most desired incentives
Incentivisation: ideal amount of compensation
Main barriers to participation
Preferred survey length
Find out more about best market research practices
How to Be Sure Enough: Identifying the Needed Amount of Interviews
Determining the appropriate sample size for your project involves carefully evaluating several key factors. These include the number of subsegments into which the results need to be divided, the acceptable margin of error, the available budget, and the specific requirements for reporting the findings.
In this blog post, we delve into the critical considerations that should guide your decision-making process when selecting the right sample size.
Incentivising Survey Respondents: Getting the Motivation Right
Respondents are key in all market research and yet their motivations and incentives are rarely debated.
However, getting the motivation right dramatically affects quality and reach. In this blog post we share why we discarded building a panel in favour of sampling dynamically.