Package test
Identify the best packaging for your products to stand out from the competition and drive sales
A package test helps identify the best performing packaging design among different proposals, considering several brand attributes and KPIs. With the insights generated, you can also assess the package fit with the current product portfolio and evaluate its potential.
Key insights
By understanding consumers preferences and opinions on different packaging designs you can:
Pick the best performing pack design for your new or adjusted product given your key brand attributes
Better understand purchase intent, category brand preference, stand out score and brand coherence of each design
Identify how different designs fit with your brand and their expected performance against competitors in the market
Optimize packaging based on the discovered strengths and weaknesses.
Pack likeability
Purchase intent
Technical set-up
Package concepts are evaluated on a set of attributes (e.g., likeability, purchase intent, visual elements, credibility, brand coherence and fit, preference).
The analysis included a comparison of package concepts across selected features, overall ranking (Best-worst scoring) and optionally a driver analysis.
Data analysis and reporting
The results from the package testing are analyzed to:
Identify significant differences between package concepts across features
Determine the strengths and weaknesses of each package and define the relative evaluation scores
An optional Driver analysis can be performed. The resulting Penalty-Reward can be used to evaluate the overall importance and impact of the features on package preference.
