Market assessment
Get updated on the current market situation and identify new opportunities and threats
Market assessment maps the current market situation, not only providing evidence on the potential market base and target group’s needs, preferences and expectations, but also identifying potential opportunities for growth. The insights gained will allow you to increase customer satisfaction, embrace strategic market changes, determine how to approach new potential target groups and stand out from the competition.
Key insights
By assessing the market, you will gain comprehensive insights that will enable you to:
Increase awareness on market size, growth opportunities, competitors’ strengths and weaknesses
Take actions based on target group needs, preferences and expectations aimed at improving targeting
Optimize your product/service development and innovation process
Get a holistic picture of your market of interest and drive growth and profitability
Identifying changing attitudes
Technical set-up
To assess the market, estimate its potential and identify opportunities and pitfalls, consumers are asked questions aimed at understanding their past and present habits, and the reasons behind potential habits’ changes.
Data analysis and reporting
The results from the market assessment are analyzed and reported to:
Identify significant behavior and attitude shifts and their main drivers
Evaluate how these changes can be addressed and how product offerings can be adjusted
Map the current market situation and the potential needs for changes and new approaches
Visualize market situation through importance versus relevance maps.
Main drivers behind consumers’ preferences
Learn how market assessment ensure agility amidst rapid consumer changes
Category assessment amidst a pandemic
“The Covid-19 pandemic and nationwide lockdown in the UK, significantly impacted the shopping behaviour of many consumers, for whom a fresh, sweet pastry was a habit. We wanted to quickly identify the attitude towards purchasing of such pastries and draw comparisons between the pre-, during- and post-lockdown times. Thanks to Opeepl’s agility in setting up and launching the survey, not only did we receive the results within a few hours but we were also able to make informed recommendations to our retail partners.”
Paulina Górska
Marketing Manager
“I am really impressed with Opeepl, since we have never been very successful in getting feedback from Pakistan. It was really a great experience. Not only did I find it to be a great tool, but the support from you and your team was outstanding."
Dr. Melanie Denill
Sensory & Consumer Insights Manager IMA Region
